Professional Program In Graphic Design with AI

Graphic Design Course Curriculum – ZICA Kalyani

Program: Professional Program in Graphic Design
Duration: 12 Months (4 Modules × 3 Months)

Module 1: Fundamentals of Art, Design & Digital Graphics (Months 1–3)

Goal: Build strong foundation in art, design thinking, and basic digital tools.

• Elements and principles of design

• Color theory, harmony, and psychology of color

• Typography basics: type classification, hierarchy, pairing

• Composition, layout, and visual hierarchy

• Introduction to digital graphics and file formats

• Basics of Adobe Photoshop: interface, layers, selections, adjustments

• Basics of Adobe Illustrator: vectors, shapes, paths, pen tool

• Simple projects: social media post, basic logo, poster design

Outcome: Strong design fundamentals and comfort with Photoshop & Illustrator.

Module 2: Branding, Identity & Print Design (Months 4–6)

Goal: Learn to create complete brand identities and print collaterals.

• Branding fundamentals: logo, brand personality, positioning

• Logo design process: research, sketching, digitizing, refinement

• Brand guidelines: color, typography, logo usage, do’s & don’ts

• Stationery design: business cards, letterheads, envelopes

• Print design: brochures, flyers, posters, and packaging basics

• Adobe InDesign: document setup, grids, text frames, styles

• Prepress basics: bleed, margins, CMYK, resolution, export for print

• Project: complete brand identity kit (logo + stationery + brochure)

Outcome: Portfolio‑ready branding and print design projects.

Module 3: Digital Design, UI Basics & Motion Graphics (Months 7–9)

Goal: Expand into digital, social, and basic motion design.

• Digital design for web and social media

• Social media creatives: posts, stories, banners, emailers

• Basic UI/UX concepts: wireframes, screens, components

• Designing landing pages and app screens in Figma

• Introduction to motion graphics: keyframes, easing, simple animations

• After Effects basics: text animation, logo reveal, social media motion posts

• Project: social media campaign + simple motion graphic reel

Outcome: Strong digital design skills and basic motion graphics capability.

Module 4: Advanced Projects, Portfolio & Industry Prep (Months 10–12)

Goal: Create a professional portfolio and prepare for internships/jobs.

• Advanced branding project: full identity system with guidelines

• Packaging design or publication design (magazine / catalog)

• Live or simulated client brief with presentation and feedback

• Portfolio curation: selecting, refining, and presenting best work

• Resume, cover letter, LinkedIn, and Behance/ArtStation setup

• Interview preparation, test tasks, and freelance basics

• Final showcase: portfolio review and certificate project

Outcome: Job‑ready portfolio, demo projects, and confidence to apply for graphic design roles.