Back Office

Database Management Fundamentals

Gain foundational knowledge of databases, structures, and queries. Learn to manage, retrieve, and update data effectively.

Database Management Fundamentals
Track Back Office
Duration 30 hours
Skill Level Intermediate
Language English

About this Course

Gain foundational knowledge of databases, structures, and queries. Learn to manage, retrieve, and update data effectively.
Learning Mode: Learn at ALC or at Home

Detailed Course Curriculum

Hands-on module breakdown aligned with MKCL production standards and industry requirements.

  • Service and Services Marketing Introduction
  • Definition of Service
  • Types of Processing Services
  • Types of Contact Services
  • Reasons Behind the Growth of the Service Industry
  • Definition of Intangibility of Services
  • Comprehension Round
  • Intangibility Spectrum
  • Features of Services
  • Why Focus on Services
  • Definition of Service
  • Comprehension Round
  • Definition of Service Marketing
  • Classification of Service Marketing
  • Examples of Services
  • Importance and Significance of Service Marketing
  • Problems in Service Marketing
  • Service Marketing Tringle
  • Who uses Services Marketing?
  • Using Services Marketing?
  • Career in Service Marketing
  • Service and Technology Introduction
  • Importance of Payment Gateways
  • Ways in which Service Technology Works
  • Benefits of Technology Enabled Services - Capital Efficiency
  • Flexibility and integration
  • Technology Enabled Services
  • Evolution of communication: Telephone
  • Television Shopping Channels
  • Age of Technology Services
  • The Information Age
  • Evolution from Personal Service to Automation & Self Service
  • The rise in consumer data:
  • Disadvantages of Technology Enabled Services - Loss of Jobs
  • Phishing - Definition of Phishing
  • Explanation of Product
  • Definition of Service Characteristics
  • Example of Service Interaction
  • Old and New Perspective of Service
  • Services and Marketing
  • Goods vs Services
  • Characteristics of Services
  • Intangibility
  • Heterogeneity
  • Solutions to Overcome Challenges in Heterogeneity
  • Inseparability
  • Perishability: Definition and Challenges
  • Services Marketing Mix
  • Traditional Marketing Mix
  • Product
  • Example of Product Development
  • Pricing
  • Place
  • Promotion
  • Extended or Expanded Marketing Mix for Services
  • Old and New Perspective of Marketing Mix
  • Physical Evidence
  • Process
  • People
  • The Seven Ps of Services Marketing
Eligibility Criteria
• Basic knowledge of computers and keen desire to build skills in this field.
• Open to students, job seekers, and working professionals.
Official Certification
• Official MKCL KLiC Certificate upon successful completion of the course and evaluations.
Work-Centric Learning Approach
• Step 1: Learners are given an overview of the course and its connection to life and work
• Step 2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Step 3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Step 4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
• Step 5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
• Step 6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
• Step 7: Learners are engaged in appreciation of real-life case studies developed by the experts.
• Step 8: Learners are encouraged to proceed from appreciation to imitation of the experts.
• Step 9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Step 10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
• Step 11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
• Step 12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!

Ready to start Database Management Fundamentals?

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MKCL Certified Program

Admissions Open 2026

Flexible Offline & Hybrid Batches

Course Overview
  • Duration: 30 hours
  • Track: Back Office
  • Skill Level: Intermediate
  • Language: English
  • Mode: Learn at ALC or at Home
  • Certificate: Official MKCL
Key Course Highlights:
  • At the end of this course, learners will be able to:
  • Illustrate fundamental database concepts for data storage, retrieval, and management
  • Compare the importance of databases in various applications
  • Review skills to design relational databases with data integrity and minimal repetition
  • Construct the significance of table structures, primary keys, foreign keys, and normalization for effective database design
  • Examine skills in writing and using SQL statements for various database tasks
  • Utilize SQL queries to retrieve, insert, update, and delete data
  • Create meaningful reports from databases using SQL
  • Modify knowledge of database security and administration practices
  • Review the importance of managing user access and implementing security protocols
  • Construct techniques to optimize database performance (indexing, query analysis, configuration)
  • Formulate these techniques for faster and more efficient data processing
  • Prepare the concepts of non-relational databases like NoSQL and document-oriented databases
  • Develop skills in data integration and migration between databases and systems
  • Utilize the skills to integrate and migrate data while ensuring data integrity and consistency
  • Interpret big data concepts and distributed databases
  • Differentiate challenges in managing large-scale data in distributed environments
  • Assess data backups efficiently to protect against data loss
  • Manage the importance of data privacy, ownership, and regulatory compliance
  • Formulate principles for responsible and ethical database management
  • Prepare practical experience in designing, implementing, and managing databases in real-world projects
  • Construct data privacy, confidentiality, and responsible data handling
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