Entrepreneurship Journey: From Idea to Impact
Track Service Management
Duration 30 hours
Skill Level Beginner
Language English

About this Course

Learn to validate ideas, build business models, and launch ventures with real-world impact.
Learning Mode: Learn at ALC or at Home

Detailed Course Curriculum

Hands-on module breakdown aligned with MKCL production standards and industry requirements.

  • Types of service sectors in India
  • Differentiators of the service sector in India
  • Challenges faced by the service sector in India
  • Service Sector in India
  • Opportunities for the Service Sector in India
  • Advantages of the Service Sector in India
  • What’s New in Services
  • Opportunity Recognition & The Opportunity Assessment Plan
  • Nature of International Entrepreneurship
  • Importance of International Business to the Firm
  • Motivations to Go Global
  • Available Distribution System
  • Strategic Effects of Going Global
  • Foreign Market Selection
  • Entrepreneurial Entry Strategies
  • Entrepreneurial Partnering
  • Implications for the Global Entrepreneur
  • Information Sources
  • International Vs Domestic Business (PESTEL Analysis)
  • Culture
  • Aspects of International Trade
  • The nature of entrepreneurship
  • Entrepreneur background and characteristics
  • Sustainable entrepreneurship
  • Reliance Story
  • Corporate entrepreneurship
  • Managerial versus entrepreneurial decision making
  • Establishing a culture for corporate entrepreneurship
  • Leadership characteristics of corporate entrepreneurs
  • Learning from failure
  • From Opportunity to Business Plan
  • How to Identify an Opportunity
  • Business Opportunity Evaluation
  • New Entry Generation
  • Competitive Advantages in New Entry Opportunity
  • Assessing Attractiveness of Opportunity
  • First Mover Advantages
  • Risk Reduction Strategies
  • Stages of a New Business
  • Concept Stage
  • Product Development Stage
  • Sources of New Ideas
  • Methods of Generating Ideas
  • Does R&D Spending Correlate to Being the Most innovative
  • Trust in Business
  • Trend
  • Important Elements of Business Development
  • Creative Problem Solving
  • Innovation
  • Defining a New Innovation (Product or Service)
  • Classification of New Products or Services
  • Evaluation Criteria
  • E-Commerce
  • What is Skill India initiative?
  • Micro Enterprises
  • MUDRA
  • Roles and Responsibilities of MUDRA
  • Atal Innovation Mission (AIM)
  • Start Up India Initiative
  • Startup India Seed Fund Scheme
  • Aspire - Small Business Ideas for Rural Areas in India
  • Dairy Entrepreneurship Development Scheme (DEDS)
  • Venture Capital Assistance Scheme
  • The Software Technology Park (STP) scheme
  • Micro, Small and Medium Enterprises Development
  • Micro, Small and Medium Enterprises Development - Continue
  • What Is Credit Guarantee?
  • Showcasing
  • Objectives of IREDA
  • Information technology
  • State Govt.mechanisms
  • ESDM Under the scheme
  • Introduction - Continue
  • The 4 Types of Entrepreneurships
  • Success Strategies for Entrepreneurs
  • Strategies for Personal Growth as an Entrepreneur
  • Strategies for Personal Growth as an Entrepreneur
  • Six Entrepreneurial and business growth strategy examples
  • Franchising
  • Franchising
  • Types of Franchisees
  • Joint Ventures
  • Economies of Scale
  • Merger or Acquisition
  • Pros of mergers
  • Cons of mergers
  • Reasons that Cause Failure of Mergers and Acquisitions
  • What is a vision statement?
  • Vision statement
  • Why does a company have to have a vision?
  • Dual Components of the Company Vision
  • Envisioned Future
  • Vision statement sound mystical
  • Developing a company vision Introduction
  • Know your Goals
  • Consider your company’s values
  • Build upon your mission statement
  • Keep it simple and straightforward
  • Keep it Definitive
  • Be forward thinking
  • Establish timeframes
  • Just write your vision statement!
  • How To Use & Communicate Your Vision
  • Measure Progress Toward Your Vision
  • Vision statement templates and resources
  • Visions Don’t Need to Be Set in Stone
  • Interview - Marker Movement Introduction
  • Tell me something about yourself?
  • Tell me little more about your Business?
  • What’s your enterprise called?
  • Can you elaborate entire cycle?
  • How you decide pricing?
  • What is your entire routine?
  • Can you tell me how try to optimize the pricing and time that you  have?
  • How the ideation Process?
  • What is your experience from multiple vendors?
  • Can you take me through the pros and pain points of your business
  • What is your Special experience in Party?
  • Can you give some advice entrepreneur?
  • Cases on New Service Development
  • Cases on the Service Encounter Triad
  • Cases on Supporting Facility & Process Flows
Eligibility Criteria
• Basic knowledge of computers and keen desire to build skills in this field.
• Open to students, job seekers, and working professionals.
Official Certification
• Official MKCL KLiC Certificate upon successful completion of the course and evaluations.
Work-Centric Learning Approach
• Step 1: Learners are given an overview of the course and its connection to life and work
• Step 2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Step 3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Step 4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
• Step 5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
• Step 6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
• Step 7: Learners are engaged in appreciation of real-life case studies developed by the experts.
• Step 8: Learners are encouraged to proceed from appreciation to imitation of the experts.
• Step 9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Step 10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
• Step 11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
• Step 12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!

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