Track
Service Management
Duration
30 hours
Skill Level
Beginner
Language
English
About this Course
Understand digital marketing tools, strategies, and platforms for effective online brand promotion.
Learning Mode: Learn at ALC or at Home
Detailed Course Curriculum
Hands-on module breakdown aligned with MKCL production standards and industry requirements.
- Intro
- Beginning of Digital Marketing
- Definition and Importance,
- What is Marketing?
- What is digital marketing?
- When did it start?
- Purpose
- Advantages and Disadvantages of Digital Marketing
- Difference between traditional marketing and digital marketing
- SEO
- Instant Messaging Marketing
- Platforms for Instant Messaging
- Radio Advertising
- Television Advertising
- Features of Television Advertising
- AR and VR Marketing
- Use of AR and VR for marketing
- Content Marketing
- Social media marketing
- Pay-Per-Click Marketing (PPC)
- Affiliate Marketing
- Influencer Marketing
- New Trends in Influencer Marketing
- Influencer Marketing Continues to Rise
- Marketing Automation
- Email marketing
- Mobile Marketing
- Moment Marketing
- Viral Marketing
- The Transformation of Digital Marketing
- Impact of Digital Marketing on real world
- Increased brand awareness
- Customer
- Getting real-time information
- Options for customers to choose from
- Direct interaction with customers due to customer care,
- Convenience and fast service are possible
- A good relationship with customers is cultivated
- Round-the-clock access, service
- Display Marketing - Star Sports
- Social Media Marketing - Paper Boat
- Email Marketing: - Uber
- Mobile Marketing - Amazon India
- Search Engine Optimization (SEO) - Monster India
- Moment Marketing - Dabar
- Viral Marketing - Zoom
- Spotify Marketing with Facebook
- Levels of Brand Awareness
- Ways to Grow Brand Awareness
- Benefits of Brand Awareness
- Emerging Customer Service
- What is Brand Management? And how does it work?
- Examples of Brand Management
- Effective brand management techniques
- Basic requirements for Branding
- Introduction to Brand Management
- What is Brand Management?
- Types on Brand Management
- Brand Elements
- Different Brand Strategies
- Difference between Marketing and Brand Management
- What is the difference between a Product and Brand
- Understanding Adjacent Markets
- What is social media?
- The beginning of social marketing
- Importance, Characteristics of Social Media Marketing
- What is a Social Media Marketing Strategy? How is it made?
- How to start an agency
- How to decide your service
- Customer Service Becomes a Big Part
- Increasing local targeting
- Importance of local targeting
- Content creation with AI
- Benefits of AI Content Creation
- When it started
- Overview
- Important points
- Use of short-form videos for business
- Short Form Video Trends
- Features of short videos on social media platforms
- Platforms used by brands
- Introduction
- Social Media Manager
- Social media analytics report
- Social media marketer
- KPI
- Identifying which social media platforms are the best
- Need for Customer Service
- Tips for Social Media Customer Service
- Types of Creative Content
- How to write a marketing email
- Strategies for email marketing
- Focus on Email Accessibility
- Creating Mobile Responsive Emails
- Email marketing trends
- In-Email Shopping
- How to avoid common Social Media Marketing mistakes?
- Plan & strategy for social media marketing
- What are the types of target audiences
- Using Outdated Content
- The best way to handle outdated content
- Negative feedback and how to not ignore negative feedback
- Over-promotion of the brand
- Does not increase contacts with customer
- Using wrong hashtags
- Getting paid Followers
- Creating multiple profiles on social sites
- Lack of social media team
- Treating all social media content Equally
- Not trying to grow organic traffic
- Best Practices for Live Streaming on Social Media
- Engaging Your Audience During Live Sessions
- Integrating Interactive Elements in Live Streams
- Leveraging Influencers in Live Streaming
- Technical Setup and Requirements for Live Streaming
- Promoting Live Streaming Events on Social Media
- Analyzing Engagement Metrics Post-Live Streaming
- Monetization Strategies in Live Streaming
- Case Studies of Successful Live-Streaming Campaigns
- Overcoming Challenges in Live Streaming
- Using Live Streaming for Product Launches and Announcements
- Future of Live Streaming in Social Media Marketing
- Crafting Compelling Stories for Social Media
- Using Visuals to Enhance Social Media Narratives
- Storytelling Techniques for Different Social Platforms
- Integrating Brand Story into Social Media Content
- Leveraging Infographics and Data Visualization
- The Role of Video in Social Media Storytelling
- Creating Engaging Instagram Stories and Reels
- Narrative Building in YouTube Content Strategy
- Incorporating User Stories in Brand Narratives
- Interactive Storytelling with Polls and Quizzes
- Measuring the Effectiveness of Visual Stories
- Case Studies of Effective Visual Storytelling in Social Media
- Leveraging Social Media for Consumer Insights
- Tools and Techniques for Social Media Research
- Analyzing Social Media Trends for Market Insights
- Integrating Social Listening into Market Research
- Case Studies in Social Media-Based Market Research
- Ethical Considerations in Social Media Research
- Real-Time Market Research via Social Media
- Segmentation and Targeting through Social Media Analytics
- User Behavior Analysis for Market Strategy
- Competitor Analysis through Social Media
- Predictive Analytics in Social Media Market Research
- Challenges and Solutions in Social Media Research
- Blending Online and Offline Marketing Efforts
- Cross-Channel Marketing Strategies
- Aligning Social Media with Traditional Media Campaigns
- Case Studies in Integrated Marketing Campaigns
- Maximizing ROI Through Online-Offline Integration
- Consistency in Brand Messaging Across Channels
- Leveraging Social Media for Offline Event Promotion
- Measuring the Impact of Integrated Marketing
- Technological Solutions for Marketing Integration
- Challenges in Aligning Online and Offline Strategies
- Future of Integrated Marketing Approaches
- Training and Skills for Integrated Marketing Management
- Promoting Sustainability through Social Media Campaigns
- Eco-Friendly Strategies in Social Media Marketing
- Case Studies of Green Initiatives in Social Media
- Engaging Audiences with Environmental Messaging
- Leveraging Social Media for Corporate Social Responsibility
- Challenges in Promoting Eco-Friendly Practices
- Measuring the Impact of Sustainable Social Media Campaigns
- Sustainability Reporting and Transparency on Social Media
- Creating Content that Encourages Environmental Action
- Legal and Regulatory Aspects of Green Marketing
- Future of Sustainable Practices in Digital Marketing
- Educational and Awareness Campaigns for Environmental Issues
- Strategies for Promoting Events on Social Media
- Leveraging Hashtags and Social Media Trends for Events
- Live Streaming for Event Engagement
- Influencer Partnerships for Event Promotion
- Measuring the Success of Social Media Event Campaigns
- User-Generated Content in Event Promotion
- Case Studies of Successful Event Promotion on Social Media
- Integrating Social Media with Event Management Tools
- Post-Event Engagement and Follow-Up Strategies
- Challenges and Solutions in Social Media Event Marketing
- Future Trends in Social Media Event Promotion
- Community Building through Social Media Events
- Understanding User Behavior and Motivations
- Emotional Triggers and Social Media Interaction
- Creating Engaging Content Based on Psychological Principles
- The Impact of Social Proof in Social Media Marketing
- Psychological Techniques for Increasing Engagement
- Case Studies in the Psychology of Social Media
- Personalization and its Psychological Effects
- The Role of Storytelling in User Engagement
- Challenges in Leveraging Psychological Insights
- Measuring the Psychological Impact of Social Media Campaigns
- Ethical Considerations in Psychology-Driven Marketing
- Future Trends in the Psychology of Social Media Marketing
- Analyzing Groundbreaking Social Media Campaigns
- Creative Strategies for Viral Campaigns
- Leveraging Emerging Social Media Trends
- Integrating Cross-Platform Campaigns for Maximum Impact
- Case Studies of Successful Brand Collaborations
- Utilizing User-Generated Content in Campaigns
- Innovative Use of Social Media Tools and Features
- Overcoming Challenges in Creative Campaigns
- Measuring the Success of Innovative Campaigns
- Ethical and Legal Aspects of Creative Campaigns
- Future Directions in Social Media Campaign Innovation
- Lessons Learned from Innovative Social Media Practices
- The Rising Trend of Digital Detox
- Adapting Marketing Strategies to Digital Detox Phenomenon
- Balancing Online Presence with User Well-being
- Case Studies: Marketing in the Age of Digital Detox
- Creating Content for the Digitally Detoxed Audience
- Challenges and Opportunities in Digital Detox
- Impact of Digital Detox on Consumer Behavior
- Strategies for Reaching Audiences on a Digital Break
- Maintaining Brand Relevance during Digital Detox Trends
- Social Responsibility and Digital Wellness
- Measuring the Impact of Digital Detox on Engagement
- Future of Marketing in a Digitally Detoxed World
- Digital Marketing
- Digital Marketing Manager
- Content strategists
- SEO Specialist
- Email Marketer
- Social Media Manager
- SEM Specialist
Eligibility Criteria
• Basic knowledge of computers and keen desire to build skills in this field.
• Open to students, job seekers, and working professionals.
• Open to students, job seekers, and working professionals.
Official Certification
• Official MKCL KLiC Certificate upon successful completion of the course and evaluations.
Work-Centric Learning Approach
• Step 1: Learners are given an overview of the course and its connection to life and work
• Step 2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Step 3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Step 4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
• Step 5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
• Step 6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
• Step 7: Learners are engaged in appreciation of real-life case studies developed by the experts.
• Step 8: Learners are encouraged to proceed from appreciation to imitation of the experts.
• Step 9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Step 10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
• Step 11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
• Step 12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!
• Step 2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Step 3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Step 4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
• Step 5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
• Step 6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
• Step 7: Learners are engaged in appreciation of real-life case studies developed by the experts.
• Step 8: Learners are encouraged to proceed from appreciation to imitation of the experts.
• Step 9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Step 10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
• Step 11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
• Step 12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!
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