Managing Service Operations
Track Service Management
Duration 60 hours
Skill Level Intermediate
Language English

About this Course

Understand workflows, capacity, and customer handling in service environments.
Learning Mode: Learn at ALC or at Home

Detailed Course Curriculum

Hands-on module breakdown aligned with MKCL production standards and industry requirements.

  • Supply Chain Management
  • History of Supply Chain Management 1
  • The increasing popularity of ‘Logistics’
  • The Technological Revolution
  • Globalization
  • Components of Supply Chain Management
  • Components of Supply Chain Management 2
  • Service Supply Chain Management
  • Supply Chain Models
  • Characteristics of Service Supply Relationships
  • Four categories of Services
  • Customer – Supplier Duality
  • Service Supply Relationships – Hubs, Not Chains
  • Service Capacity
  • Management of Service Relationships
  • Web 1.0 vs Web 2.0
  • Social Media
  • Social Media Networks
  • Characteristics of Social Media
  • Social Media for Competitive Strategy and Edge
  • Customer Convenience
  • Co-creation
  • Lego Case Study
  • Attributes of Professional Service Firms
  • Service Consulting Firms
  • Service Consulting Applied to the 5 Ps
  • Service Consulting Workflow
  • Strategies and Tips for Service Consultants
  • Globalization & Outsourcing
  • Outsourcing
  • Definition & Example of Outsourcing
  • Fundamentals Of Outsourcing
  • Benefits of Outsourcing
  • Core Competency
  • Costs
  • Costs- Labour Costs
  • Costs- Overheads
  • Costs- Cash Flow
  • Access to Expertise and Infrastructure
  • Risk Mitigation
  • Economy of Scale
  • Risks and Challenges in Outsourcing
  • Risk Factor
  • Cultural Differences, Miscommunication
  • Substandard Quality
  • Loss of Control
  • Atrophy of In-House Capabilities
  • Loyalty Compromised
  • Classification of Businesses for Outsourcing
  • Domestic Growth and Expansion
  • Talking Head Section
  • Definition Coach 1
  • Domestic Growth and Expansion - 2
  • Domestic Growth and Expansion - 3
  • UltraTech Case Study
  • Focused Service
  • Definition Coach 2
  • Focused Service - 2
  • Focused Network
  • Clustered Service
  • Definition Coach 3
  • Clustered Service - 2
  • Definition Coach 4
  • Diversified Network
  • Definition of a franchise
  • Domino’s Pizza- Case Study
  • Reasons for franchising
  • Retail franchising
  • Definition for Retail Franchising
  • Retail franchising 2
  • Benefits to retailers from Franchising
  • Five Points of Entry in Indian Markets
  • Procedure to get a Franchise
  • Issues that Franchises Face
  • Franchisee Autonomy 1
  • Definition for Franchisee Autonomy
  • Franchisee Autonomy 2
  • Franchise Contract
  • Conflict Resolution
  • Understanding Globalization
  • Benefits of Globalization
  • Challenges of Globalization
  • Strategies for Globalization / Global strategy
  • 5 C’s of Strategic Planning /Customers
  • Currency
  • Country
  • Glocalization
  • Planning Transnational Operations
  • Cultural Transferability
  • Labour Market Norms
  • Host-Government Policy
  • The 5 Ps in Action
  • Fundamentals of global Service Strategy
  • Multi country expansion
  • Importing customer
  • Following the Customer
  • Follow the Customer Strategy
  • Service Offshoring
  • Swiss Post Solutions- Case Study
  • Beating the Clock
  • Generic Strategies / Demand Management
  • Level Capacity
  • Customer induced variability / Arrival Variability
  • Chase Demand
  • Segmenting Demand
  • Offering Pricing Incentives
  • Promoting Off Peak Demand
  • Developing Complimentary Services
  • Reservation Systems & Overbooking
  • Demand and Supply
  • Demand Fulfilment
  • Service Capacity
  • Capacity Planning and Management
  • Measuring Service Capacity
  • Capacity Managers
  • Strategic Capacity Management Techniques
  • Weekly Work Shift Scheduling
  • Weekly Work Shift Scheduling with days of constraint
  • Work shift Scheduling Process
  • Alternate Ways of Strategic Capacity Management
  • Sharing Capacity - Coworking Case Study
  • Why used Yield Management
  • Calculating Yield
  • Factors that influence yield management
  • Tips for Yield Management
  • Case Study Spice-jet Airlines
  • Benefits of Yield Management
  • What is Yield Management
  • History of Yield Management
  • Prerequisite for Yield Management
  • Applications of Yield Management
  • Strategy for Yield Management
  • Yield Management - Roles
  • Case Study- Holiday Inn
  • Case Study- Ryder First
  • Case Study- Restaurant Catering Software
  • Case Study- Amtrak
  • Fundamental differences
  • Prerequisite for yield management:
  • Reasons to use yield management systems
  • Yield Management System
  • Yield Management Process
  • Yield Management: Effectiveness and Advantages
  • Yield Management Risks
  • Selling the right product
  • To the right customer
  • At the right time
  • For the right price
  • Case study in Publishing
  • Myths about Yield Management
  • Queue
  • Waiting and wait times can be relative 03. waiting and wait times can be relative
  • The economics of waiting
  • Long term revenue losses incurred By losing loyal customers
  • Definition of Queues
  • The Variant Nature of Queues
  • The Psychology of Waiting
  • Strategies to Fill the Gaps in Waiting Times
  • Definition Section
  • Queuing discipline categories
  • Definition of service, outputs and queuing theory
  • Queuing network
  • Calling population
  • Queuing theory
  • Definition of Queuing Model
  • Types of Customer Arrivals
  • Queuing theory -1
  • Arrival Rate
  • Application
  • Inter-arrival Time
  • Mathematical examples of Arrival rate
  • Characteristics of Poisson distribution
  • Characteristics for infinite calling population scenarios
  • Characteristics for finite calling population scenarios
  • Definition of Queue Configuration
  • Queue Configuration
  • Token Management System
  • Finite Queue
  • Classification of Queue Configurations
  • Finite Queue
  • Configurations of Queues
  • Kendall Notation
  • Definition of Kendall’s Notation
  • Queuing Discipline
  • Service process
  • Understanding Service Process
  • Service Process Matrix
  • Layout Design / Organizational Structure
  • Steps for Managing Service Processes
  • Case Study Vodafone
  • What is Capacity Planning
  • Effective Capacity
  • Capacity Scaling
  • Capacity Planning Strategies
  • Types of Capacity Planning Strategies
  • Benefits of Capacity Planning Strategies
  • Analytical Queuing Models
  • What causes Queue?
  • Types of Variations
  • Why is there a need to model Queues?
  • What information is required to model a queue?
  • What information is required to model a queue?
  • Fundamentals of Queuing Models
  • Standard M/M/1 Model - 1
  • Mr. Satish statistician
  • Standard M/M/1 Model - 2
  • Kendall Notation
  • Queuing Theory - History and Importance
  • Littles Law
  • M/G/1 Model
  • M/G/1 Model Example
  • M/G/∞ Model
  • M/M/1 Model
  • Other Queueing Models
  • Capacity Planning Criteria
  • Queuing Theory
  • Average Customer Waiting Time 1
  • Average Customer Waiting Time 2
  • Average Customer Waiting Time 3
  • Organizational aspects
  • Difference between Capacity and Resources
  • Planning phase for Franchise
  • Capacity Planning
  • Check List
  • Estimating Future Capacity Requirements
  • Evaluate Existing Capacity and Identify Gaps
  • Identify Alternatives
  • Conducting Financial Analysis
  • Assess Key Qualitative Issues
  • Select One Alternative
  • Implement Alternative Chosen
  • Monitor Results
  • Evolution of Management Philosophy
  • Case Study of John Deere
  • Case Study of KFC
  • Information Overload
  • How has the context changed?
  • What is System’s Thinking?
  • A system acts upon its environment and is also acted upon by the environment
  • System’s Approach has created structure of Shared services
  • Application of System’s Theory to Management
  • Fixes that fail
  • Shifting the Burden
  • Limits to success
  • Drifting goals
  • Tragedy of the commons
  • Applications for system archetypes
  • Application Simulations in System Dynamics Models
  • Predator-Prey Dynamics
  • Generating Random Variables and Discrete-Event Simulation 1
  • Types of Variables
  • Types of Random Variables
  • What is Probability?
  • What is a random experiment?
  • What is called Conditional Probability?
  • Basic Distribution
  • Continuous Variable
  • Continuous Probability Distribution_0103. Continuous Probability Distribution_01
  • Normal Distribution Function
  • Simulated models
  • Fundamental methods of random variation generation
  • Discrete Event Simulation
  • Discrete Event Simulation Vs.  Continuous Dynamic Simulation
  • Service Simulation Models
  • Elements of service systems
  • Characteristics of Service Systems
  • Simulation Applications in Service Systems
  • Model Considerations
  • Model Logic and Model Data
  • Model Parameters and Decision Variables
  • Single Server Simulation
  • Bank Simulation Example
  • Clinic Simulation Using Arena
  • Waiting Line Management Case 1- Car Rental 01
  • Waiting Line Management Case 1- Car Rental 02
  • Waiting Line Management Case 1- Car Rental 03
  • Waiting Line Management Case 2- Health Care
  • Care Study - Venkatesh Nursing Home Bihar
  • Waiting Line Management Case 2- Health Care 01
  • Capacity
  • General Motors
  • Brand value
  • Cisco Systems
  • Network Congestion
  • Network Management Protocols
  • Quality of Service
  • Sizing and Utilization
  • Cisco IOS®
Eligibility Criteria
• Basic knowledge of computers and keen desire to build skills in this field.
• Open to students, job seekers, and working professionals.
Official Certification
• Official MKCL KLiC Certificate upon successful completion of the course and evaluations.
Work-Centric Learning Approach
• Step 1: Learners are given an overview of the course and its connection to life and work
• Step 2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Step 3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Step 4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
• Step 5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
• Step 6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
• Step 7: Learners are engaged in appreciation of real-life case studies developed by the experts.
• Step 8: Learners are encouraged to proceed from appreciation to imitation of the experts.
• Step 9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Step 10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
• Step 11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
• Step 12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!

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