Mastering Marketing: From Basics to Customer Insights

Key Course Highlights:

• Compare the changes in marketing techniques of the old and new age along with their effects on the customers.
• Interpret a vast array of intricate and diverse theories encompassing various principles and methodologies of Marketing Management and their revolutionary effect on the Indian Market.
• Paraphrase the intricate importance of segmentation, targeting and positioning of products and services in marketing management.
• Examine the effects of consumer behaviour and understanding customers when marketing any product/ services.
• Make use of the consumer decision making process when strategizing any marketing plan.
• Inspect various types of marketing mixes employed by marketers to promote their products/services to customers.
• Paraphrase the importance of marketing communications in its essence and important factors considered while communicating to target audiences about products, services, or brands to influence their perceptions and behaviours.
• Differentiate between Advertising, Sales Promotion and Public Relations and use them according to the need of marketing communication.
• Interpret the Integrated Marketing Process and its uses and advantages when promoting any product/ services.
• Inspect the characteristics and importance of the Great Indian middle class in Future marketing trends.
• Inspect the challenges faced by marketers and the different expectations companies have from marketers.
• Interpret the use of Market Research and the process followed when running a marketing campaign.
• Compare product and services and various strategies used to promote both in the market.
• Inspect the intricate interplay between the multifaceted service marketing strategies for achieving sustained business growth and competitive advantage.
• Interpret the impact of technology on the service sector, as well as its pros and cons in enhancing service marketing.
• Categorize the various gaps that impact the service sector using the GAP Model and outline strategies to mitigate them.
• Construct the planning of marketing mix, characteristics, and marketing strategies for services and technology.
• Interpret the economic and dynamic changes that affect the profitability of the service sector.
• Observe the intertwining of strategies for price discrimination, relative costs, and economies of scale.
• Illustrate key elements influence the profit using the service profitability chain.
• Diagnose the service gaps in service sectors which affect the profitability of a store.
• Discover the various marketing strategies utilized to compete with competitors and the careers available.
• Examine the key drivers in service quality that constantly evolve services over time, influencing their progression.
• Interpret the notion of service expectations and the way they are perceived in the contemporary world.
• Paraphrase the elements that impact the level of service expected and considered acceptable, as well as the range within which variations in service quality are tolerated.
• Illustrate the origins and significance of word-of-mouth communication in contemporary society.
• Discover the correlation between Customer Delight and Customer Loyalty and their effect in improving service expectations.
• Review ways to raise customer service standards and their impacts on service expectations.
• Inspect the significance, interpretation, and elements that shape how customers perceive things.
• Interpret the decision-making process and marketing forecasting influenced by the behaviour of customers.
• Diagnose the customer encounters and the variables impacting the overall customer journey.
• Illustrate the different kinds of encounters with customers and the appropriate and inappropriate actions to take in response to their needs and demands.
• Illustrate the idea of customer satisfaction and the various metrics employed to assess it.
• meaning of service quality and different methods used to measure them.
• Inspect the Customer expectations and the elements required for market research to understand customers
• Compare the different components of successful service marketing research
• Illustrate the significance of the SERVQUAL survey, its approach and its ability to help comprehend how customers perceive a service.
• Examine the findings of customer research program and analyse with precision to obtain favourable output.
• Paraphrase the importance of assessing customer experience and the techniques for its measurement in shaping performance metrics.
• Compare the various strategies involved in relationship development and the value it gives in customer satisfaction.
• Interpret the idea of Customer Relationship Management (CRM) and its significance in upholding customer relationships.
• Summarize the various phases involved in developing customer relationships and outline effective tactics for establishing enduring connections with customers to retain them.
• Discover the implementation of diverse service recovery strategies that aims to address service failures and enhance customer experience.
• Interpret the idea of service guarantee, along with its associated approaches and advantages