Service Management

Mastering Research Processes

Learn structured research methodologies for collecting, analyzing, and presenting data.

Mastering Research Processes
Track Service Management
Duration 30 hours
Skill Level Beginner
Language English

About this Course

Learn structured research methodologies for collecting, analyzing, and presenting data.
Learning Mode: Learn at ALC or at Home

Detailed Course Curriculum

Hands-on module breakdown aligned with MKCL production standards and industry requirements.

  • Introduction to Research
  • Research as a Scientific Method
  • Objectives of Research
  • Criteria of Good Research
  • Significance of Research
  • Research Process
  • Formulating the research problem
  • Extensive literature survey
  • Development of a working hypothesis / Preparing the research design
  • Determining sample design
  • Preparing the research design
  • Execution of the project
  • Analysis of data
  • Hypothesis-testing
  • Generalization and interpretation / Preparation of the report or thesis
  • Problems Encountered by Researchers in India
  • Introduction to Primary and Secondary Research
  • Definition of Research
  • Purposes of Research
  • Primary Research Vs Secondary Research
  • Primary Market Research Methods
  • Surveys
  • Surveys
  • Focus Group
  • Focus Group
  • Observations
  • Observations
  • Advantages of Primary Research
  • Disadvantages of Primary Research
  • Descriptive Research and Analytical Research
  • Descriptive research can be conducted through 3 distinct methods
  • What is Analytical Research?
  • Quantitative and Qualitative
  • Fundamental Research
  • Conceptual Research
  • Empirical Research
  • Introduction to Data Collection
  • Method of Observation
  • Structured observation
  • Advantages of the interview method
  • Advantages and Disadvantages of telephone interviews
  • What data collecting using Schedules entails
  • Introduction to Data Collection
  • Methods of Data Collection for Primary Data
  • The most important Projective Techniques
  • Methods of Data Collection for Secondary Data
  • Best secondary data gathering strategy
  • Key elements of the case study method
  • Introduction to Surveys
  • What is a Survey?
  • What is a Survey?
  • What is a Survey?
  • What is a Survey?
  • What is a Survey?
  • Sub characteristics of Survey
  • Probability sampling
  • Non - Probability sampling
  • Survey Methodology / Cross-sectional Studies
  • Longitudinal studies
  • Surveys
  • Ways of Surveys Distribution
  • Survey Data Analysis
  • Cross-Tabulation
  • Trend Analysis
  • Conjoint Analysis
  • TURF Analysis
  • Gap Analysis
  • SWOT Analysis
  • Text Analysis
  • Type of Surveys
  • How to Design a Good Survey?
  • Introduction to Sampling
  • Definition of Sampling
  • What is the Purpose of Sampling
  • What is the Purpose of Sampling_1
  • Types of Sampling
  • Probability Sampling Types of Sampling
  • Probability Sampling Types of Sampling
  • Non Probability Sampling
  • Non Probability Sampling
  • How to determine sample size
  • Sample Size can be determined by a range of constraints
  • Characteristics of a Good Sample Design
  • Goal Orientation
  • Representative Nature of the Sample
  • Proportionality
  • Random Selection
  • Measurability
  • Minimization of Sampling Error
  • Controllable Bias
  • Economic Viability
  • Practicality
  • Provision of Actual Information
  • Steps in Sample Design
  • Defining the target population
  • Specifying the Sampling Frame
  • Specifying the Sampling Unit
  • Selection of the Sampling Method
  • Determination of sample size
  • Specifying the sampling plan
  • Focus Group
  • When to do a Focus Group
  • When not to do a Focus Group
  • Market Research Two Major Modes
  • Survey Research
  • Survey Research
  • Focus Group
  • Focus Group
  • Differences Between Survey Research and Focus Group
  • Two Major Considerations in the Preparation of a Focus Group
  • High-quality Focus Group
  • Key Things to Consider in the Analysis of Focus Groups
  • Types of Focus Groups -1
  • Moderating Mini-Groups Within a Group
  • Contrasting Approaches
  • Building Rapport
  • Dueling Moderator Focus Group-1
  • Respondent Moderator Focus Group
  • Remote Focus Group
  • Introduction to Questionnaire design and administration
  • Good Questionnaire Qualities
  • Questionnaires vs. Surveys
  • Seven Principles to Designing a Questionnaire
  • Keep 5 Persons in Mind
  • 5 Sections of Questionnaire
  • 10 Point Checklist
  • Keep 12 Things in Mind for Formulating a Final Question
  • The Key Terms
  • Introduction to Questionnaire design and administration
  • Matching the questionnaire to the objective
  • Attitudinal Questions
  • Classification Questions
  • How to perceive the end objective of questions
  • The open response-option questions
  • The flow of the questionnaire
  • Introduction to Research Report Writing
  • What is a Research Report?
  • Importance of a Research Report
  • Knowledge Transfer
  • Knowledge Transfer
  • Identification of Knowledge Gaps
  • Identification of Knowledge Gaps
  • The Understanding of Market Needs and Peculiarities
  • The Understanding of Market Needs and Peculiarities
  • The Presentation of Precise and Concise Information
  • The Presentation of Precise and Concise Information
  • Time-efficiency and Practicality
  • Time-efficiency and Practicality
  • Types of Research Reports
  • Qualitative Research Report
  • Quantitative Research Report
  • Technical Research Report
  • The popular research report
  • What it takes to write a research report
  • Standard Structure
  • Title
  • Table of Contents
  • Abstract
  • Introduction
  • Literature Review
  • Account of Investigation
  • Research Methodology
  • Data Analysis
  • Findings
  • Discussion
  • 4 Main Factors Based on Ethical Framework
  • An Ethical Conundrum - 1
  • What is Research
  • Five Stages of Research
  • Code of Conduct
  • Code of Ethics
  • Difference between Code of Ethics and Code of Conduct
  • Research Ethics
  • Types of Research ethics
  • Ethics codes
  • Honesty and Integrity
  • Honesty and Integrity
  • Objectivity
  • Objectivity
  • Carefulness
  • Carefulness
  • Openness
  • Openness
  • Respect for Intellectual Property
  • Respect for Intellectual Property
  • Confidentiality
  • Confidentiality
  • Responsible publication
  • Responsible publication
  • Legality
  • Legality
  • Human Subjects Protection
  • Human Subjects Protection
  • Ethical Dilemmas
  • Research Design
  • Skill Level of Researcher
  • Allocation of Credit
  • Authorship / Mentorship / Conflict of Interest
  • Informed Consent / Misconduct / Participant Recruitment
  • Researcher - Participant Relationship / Reproducibility Issues / Protocol Deviation
  • Understanding of the Whole Consumer & Market Intelligence
  • Understanding of the Adjacent Markets
  • Smart Surveys
  • Metric Quality while Conducting the Research
  • Discovering and Redefining Customer Experiences or CX
  • Customer Loyalty
  • Methods And design
  • Beauty Segment
  • Formal Case Studies
  • Case Study QSR
  • Case Study - Automobile parts manufacturer
  • Hallmark & exclusive Members community
  • Case study L’oreal
Eligibility Criteria
• Basic knowledge of computers and keen desire to build skills in this field.
• Open to students, job seekers, and working professionals.
Official Certification
• Official MKCL KLiC Certificate upon successful completion of the course and evaluations.
Work-Centric Learning Approach
• Step 1: Learners are given an overview of the course and its connection to life and work
• Step 2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Step 3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Step 4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
• Step 5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
• Step 6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
• Step 7: Learners are engaged in appreciation of real-life case studies developed by the experts.
• Step 8: Learners are encouraged to proceed from appreciation to imitation of the experts.
• Step 9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Step 10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
• Step 11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
• Step 12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!

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Course Overview
  • Duration: 30 hours
  • Track: Service Management
  • Skill Level: Beginner
  • Language: English
  • Mode: Learn at ALC or at Home
  • Certificate: Official MKCL
Key Course Highlights:
  • Elaborate on the notion of research, its goals, and the standards that define effective research.
  • Explore the research methodology and challenges encountered throughout the research endeavour.
  • Examine various research methods, considering their respective merits and drawbacks.
  • Elaborate on the significance of gathering data and the methods employed in the process.
  • Describe the idea of surveys and interpret the procedural steps involved in conducting them.
  • Interpret sampling and explain its purpose and the procedural aspects involved in research.
  • Explore the concept of focus groups and delve into essential considerations for analysing them effectively.
  • Create an effective survey and evaluate it for research findings
  • Describe the process of writing a research report and outline the standard structure that should be adhered to in its composition.
  • Explore the ethical code of conduct and ethical framework within the realm of research.
  • Assess appropriate solutions for the challenges presented, while practicing humanistic, ethical, and moral values in real-life situations
  • Develop project management skills to efficiently plan and execute projects
  • Make judgement and take decision, based on the analysis and evaluation of information and work scenario
  • Predict and cater to own learning needs relating to the assigned task/work by accessing appropriate learning resources
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