Track
Service Management
Duration
30 hours
Skill Level
Advanced
Language
English
About this Course
Learn to navigate and optimize major social media platforms for marketing, engagement, and analytics.
Learning Mode: Learn at ALC or at Home
Detailed Course Curriculum
Hands-on module breakdown aligned with MKCL production standards and industry requirements.
- Adding text in the calendar
- Add icons in the calendar
- Creating posts, and photos on Instagram, Facebook, Tumblr, Pinterest
- Creating engaging posts on social media
- Finding photos online
- Editing a photo
- Creating quotes with photos
- Messenger Kids
- Gaming
- Facebook Marketplace Listing
- Facebook Marketing Tools
- Examples of Facebook Marketing
- Expands Broadcast Channels to Facebook and Messenger
- Facebook Marketing and Boost Post (Facebook Marketing and Post Boost)
- What is Facebook?
- What is Facebook Marketing?
- What is a Boost Post?
- How to Boost a Post?
- How to Create a Facebook Page?
- How to increase followers on Facebook Page?
- Use of Facebook Groups for Promotion (Groups)
- What is Facebook Marketplace?
- Facebook Stories
- Facebook Messenger
- Facebook Live
- Facebook Reels
- Advantages, and Disadvantages of Facebook Marketing
- Facebook Advertising and Campaigns (Facebook Advertising and Promotion)
- What are Facebook Ads?
- How to do Facebook Ads?
- Why advertise on Facebook?
- Difference between Post Boost and Facebook Ads
- Paid Ads and Its types
- Create Facebook Ads with Ad Manager and Power Editor
- What exactly is an Ad Manager?
- How to create ads post
- Importance and use of Ad Manager
- How to find Ad Manager
- What is Power Editor?
- How to find Power Editor?
- Advantage of Using Power Editor
- Difference between Ad Manager and Power Editor
- Who Should Use Facebook Advertising?
- Google Ads Vs Facebook Ads
- Manager Dashboard
- Ads Manager Mobile
- Ad Creatives
- Lookalike Audiences
- Ad Copy
- Ad Targeting Options
- Image Ad Account Overview
- Facebook Shop and Marketplace
- What is Facebook Shop?
- Use and usefulness of Facebook Shop
- What is Facebook Marketplace?
- How to use Facebook Marketplace?
- How to make a Marketplace?
- Difference between Facebook Shop and Marketplace
- Facebook Insights and Analytics (Facebook Insights and Analytics)
- What are Facebook Insights?
- Use of Facebook Insights
- Meta business Tool
- Instagram Marketing
- What is Instagram?
- What is Instagram Marketing?
- How to do Instagram Marketing?
- Instagram Live
- Like, Comment and Reply on Instagram
- Instagram and Insights for Business
- Importance of Instagram Insights
- What are Instagram Insights?
- Advertising on Instagram (Paid)
- Instagram Reels
- Instagram Stories
- Use of hashtags (#)
- Get followers on Instagram
- Instagram Poll
- Professional dashboard
- Interactive Bio
- Desktop Publishing
- Instagram Insights
- Pinned Comments
- Instagram Messaging Features
- Group Chats
- Audio and Video Calls
- Saved Replies
- Reply to Comments
- Instagram Quiz and Sticker
- Unsend option on Instagram
- Vanish Mode
- What is WhatsApp Marketing?
- Using WhatsApp for Business
- WhatsApp Business and its Usage
- WhatsApp status and its use for business
- WhatsApp Automation (API)
- Use of WhatsApp groups for marketing
- WhatsApp Broadcast
- Chat Messaging and Link Sharing
- History of WhatsApp
- Using WhatsApp Web
- WhatsApp vs WhatsApp Business
- Create Ads on WhatsApp
- Sharing High-Definition images
- WhatsApp Polls
- Sharing documents with captions
- What is Twitter?
- Creating a Twitter account
- Increase Twitter followers
- What is Twitter Marketing?
- Twitter posts, video photos, hashtags, linking, retweets
- What is trending?
- What are Spaces?
- Create an ad on Twitter?
- What are Twitter Analytics and 3rd party tools?
- Benefits of Analytics Use
- How to view analytics?
- X/Twitter Notes
- X -direct message to-100 people
- X- audio and video calls
- Personalized You X Ads
- Twitter Analytics
- What is LinkedIn?
- What is LinkedIn Marketing?
- Importance of LinkedIn Marketing
- Creating a LinkedIn profile
- Growing the LinkedIn Network
- LinkedIn Marketing: Organic and Paid
- How to do LinkedIn Marketing
- What is a LinkedIn Premium Account? its benefits for business
- Benefits of LinkedIn Marketing
- LinkedIn Marketing Tools
- Important of LinkedIn Profile
- Difference Between LinkedIn and Other Forms of Social Media
- Auto Captions and High Contrast
- Standardized Accessibility Job Titles
- Personalized Job Collections
- LinkedIn Campaign Manager
- Using Hashtag
- LinkedIn Product pages
- Showcase pages
- Company pages
- Post Scheduling
- LinkedIn Analytics
- Utilize LinkedIn articles and long-form content
- Start a LinkedIn newsletter
- Target the right audience with paid campaigns
- Track Your Success on LinkedIn
- LinkedIn Ads (learning, Talent, post a Job, Find New Client, Groups, Services Marketplace)
- What is Quora?
- how to create a Quora profile
- How to use Quora for marketing?
- Advantages of Quora Marketing
- How to Find Your Audience on Quora
- How Important Is it to Have a Quora Account?
- How Does Quora Differ from Other Social Media Platforms?
- What Are the Different Ways to Promote on the Quora Platform?
- Tips for using Quora
- Create a Quora Marketing Strategy
- Answer Quora Questions
- Best Practices for Quora Marketing
- Tools for Quora Marketing
- Intro
- What is YouTube marketing
- How to connect to YouTube?
- Creating a YouTube Channel
- How to upload a video to YouTube using a web browser
- Increasing views and subscribers
- YouTube Ads
- YouTube Marketing tools
- YouTube Analytics
- YouTube Shorts
- What Is YouTube Premium?
- What Is YouTube Studio? Uses of Studio
- YouTube Seo
- Call-to-action
- YouTube Ads
- Benefits of YouTube Video Marketing
- Live Streaming, Go Live
- Types of YouTube Ads
- How to Attract More Subscribers?
- Engage With Your Audience
- Add Subtitles and Closed Captions to Your Videos
- What is Pinterest?
- Types of Pinterest Accounts (Personal, Business)
- What is pin, pinners?
- What is a board?
- How to Increase Pinterest Views
- How is marketing done on Pinterest?
- Importance of Pinterest Marketing?
- How to use Pinterest for business growth
- Pinterest Analytics
- Pinterest for Creators
- Pinterest for Small Businesses
- Why is Pinterest marketing valuable?
- Organically grow Pinterest followers
- Pinterest Marketing Strategy
- Pinterest Marketing Tools
- Add hashtags to Pinterest images
- Identifying and Partnering with Micro-Influencers
- Engagement Metrics for Micro-Influencer Campaigns
- Budgeting and ROI for Micro-Influencer Collaborations
- Content Co-Creation with Micro-Influencers
- Legal Considerations and Contracts
- Micro-Influencer Trends in Different Industries
- Case Studies of Successful Micro-Influencer Campaigns
- Measuring Brand Awareness and Conversion Rates
- Building Long-term Relationships with Influencers
- Niche Targeting Strategies
- Ethical Practices in Influencer Marketing
- Integrating Micro-Influencers into Larger Campaigns
- Understanding Social Commerce in the Digital Age
- Creating Effective Shoppable Posts
- Integrating E-commerce with Social Media Platforms
- Best Practices for Social Commerce
- Leveraging User-Generated Content in Social Commerce
- Analyzing the Performance of Shoppable Posts
- Social Commerce Trends and Consumer Behavior
- Mobile Optimization for Social Commerce
- Influencer Partnerships in Social Commerce
- Securing Transactions and Customer Trust in Social Commerce
- Case Studies of Successful Social Commerce Strategies
- Future Directions in Social Commerce
- Designing Content for Mobile-First Experience
- Responsive Design for Social Media Content
- Optimizing Visual Content for Different Screen Sizes
- Content Adaptation for Various Operating Systems
- User Experience Considerations Across Devices
- Analyzing Device Usage Data for Targeted Content
- Creating Platform-Specific Content Variations
- Testing and Quality Assurance Across Devices
- Accessibility in Multi-Device Content Creation
- Video Content Optimization for Different Devices
- Challenges in Cross-Device Content Strategy
- Emerging Technologies in Multi-Device Content Creation
- Leveraging Podcasts in Social Media Marketing
- Developing Engaging Podcast Content for Social Media
- Integrating Podcasts with Other Social Media Strategies
- Best Practices for Podcast Promotion on Social Media
- Measuring the Impact of Podcasts on Social Media Engagement
- Case Studies: Successful Podcasting Strategies in SMM
- Monetization Strategies for Podcasts
- Technical Aspects of Podcast Production
- Building Audience for Podcasts through Social Media
- Challenges in Podcasting and Social Media Integration
- Emerging Trends in Podcasting as a Marketing Tool
- Collaborative Opportunities in Podcasting and Social Media
- Implementing Geo-Targeting in Social Media Strategy
- Developing Localized Content for Different Regions
- Leveraging Location-Based Data for Targeted Campaigns
- Case Studies in Successful Geo-Targeting Campaigns
- Cultural Sensitivity and Localization in Social Media
- Tools for Managing Geo-Targeted Social Media Campaigns
- Challenges in Localized Social Media Marketing
- Integrating Geo-Targeting with Broader Marketing Strategies
- Legal and Ethical Considerations in Geo-Targeting
- Measuring the Effectiveness of Localized Campaigns
- Emerging Technologies in Geo-Targeting and Localization
- Global vs. Local: Balancing Strategies in Social Media
- Designing Effective Polls and Surveys for Social Media
- Engaging Audiences with Interactive Content
- Analyzing Data from Social Media Polls and Surveys
- Integrating Polls and Surveys into Marketing Strategy
- Case Studies of Successful Interactive Content
- Leveraging Polls and Surveys for Product Feedback
- Ethical Considerations in Conducting Social Media Surveys
- Real-Time Audience Feedback through Interactive Tools
- Challenges in Creating Engaging Polls and Surveys
- Tools and Technologies for Interactive Content Creation
- Future of Interactive Content in Social Media Marketing
- Best Practices for Audience Engagement through Polls and Surveys
- Understanding Platform-Specific Content Requirements
- Content Repurposing Across Platforms
- Analyzing Audience Demographics for Each Platform
- Developing a Cross-Platform Posting Schedule
- Metrics to Measure Cross-Platform Success
- Tailoring Messaging and Tone for Different Platforms
- Content Optimization for Mobile vs Desktop
- Leveraging Video Content Across Platforms
- Integrating User-Generated Content
- Cross-Promotion Strategies Across Platforms
- Evaluating and Adapting Strategies Based on Performance Analytics
- Case Studies of Successful Cross-Platform Campaigns
- Navigating Privacy Laws in Social Media Marketing
- Securing Customer Data on Social Platforms
- Case Studies in Privacy and Security in SMM
- Best Practices for Data Protection in SMM
- User Privacy and Brand Trust
- Challenges in Maintaining Privacy and Security
- Social Media Marketing in the Age of Data Breaches
- Ethical Marketing in the Context of Privacy Concerns
- Technological Solutions for Security in Social Media
- Balancing Personalization and Privacy
- Global Privacy Regulations and Their Impact
- Educating Teams and Users on Privacy and Security
Eligibility Criteria
• Basic knowledge of computers and keen desire to build skills in this field.
• Open to students, job seekers, and working professionals.
• Open to students, job seekers, and working professionals.
Official Certification
• Official MKCL KLiC Certificate upon successful completion of the course and evaluations.
Work-Centric Learning Approach
• Step 1: Learners are given an overview of the course and its connection to life and work
• Step 2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Step 3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Step 4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
• Step 5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
• Step 6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
• Step 7: Learners are engaged in appreciation of real-life case studies developed by the experts.
• Step 8: Learners are encouraged to proceed from appreciation to imitation of the experts.
• Step 9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Step 10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
• Step 11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
• Step 12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!
• Step 2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Step 3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Step 4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
• Step 5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
• Step 6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
• Step 7: Learners are engaged in appreciation of real-life case studies developed by the experts.
• Step 8: Learners are encouraged to proceed from appreciation to imitation of the experts.
• Step 9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Step 10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
• Step 11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
• Step 12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!
Ready to start Mastering Social Media Platforms and Tools?
Join our upcoming batch at ZICA Kalyani center with certified instructors.
Other MKCL Courses
-
Accounting as information system
30 hours -
Advanced Service Operations: From…
120 hours -
BFSI
120 hours