Retail Management Course offers every detail of the Retail Sector necessary to know while working in the industry. It serves as a hand-out of the …
Learning Mode: Learn at ALC or at Home
Detailed Course Curriculum
Hands-on module breakdown aligned with MKCL production standards and industry requirements.
Introduction to Retail
Key terminologies used in Retail
Types of Retail Outlets
Financial Aspects
Legal Aspects
Retail Mechanism
Consumer Behaviour and Expectation
Communication in Retail
Handling Difficult Customer
Category Management
Pricing in Retail
Store Operations
Retail Merchandising
Retail Marketing
Multi-channel Retailing
Challenges in Retail
Factors to consider before buying a franchise
Hiring & Managing of Human Resource
Customer Retention
Technologies in Retail
Trends in Retail
Case Studies
Eligibility Criteria
• Basic knowledge of computers and keen desire to build skills in this field.
• Open to students, job seekers, and working professionals.
Official Certification
• Official MKCL KLiC Certificate upon successful completion of the course and evaluations.
Target Audience & Who Should Join
• Aspiring Retail Professionals: Individuals aiming to build a career in the retail industry, including roles such as store managers, sales associates, and merchandisers.
• Students and Graduates in Business and Management: Those pursuing studies in business administration, marketing, or related fields, seeking to specialize in retail management.
• Entrepreneurs and Small Business Owners: Individuals planning to start or enhance their own retail business, looking to gain insights into effective retail strategies and operations.
• Current Retail Employees: Professionals already working in the retail sector who wish to upgrade their skills and knowledge to advance their careers.
• Marketing and Sales Professionals: Individuals aiming to understand the retail environment better to develop effective marketing and sales strategies.
• Individuals Preparing for Competitive Exams: Candidates seeking to strengthen their knowledge of retail management concepts for examinations and assessments.
• Anyone Interested in the Retail Industry: Individuals keen on understanding the dynamics of the retail sector, consumer behaviour, and the latest trends influencing the industry.
Work-Centric Learning Approach
• Step 1: Learners are given an overview of the course and its connection to life and work
• Step 2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Step 3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Step 4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
• Step 5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
• Step 6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
• Step 7: Learners are engaged in appreciation of real-life case studies developed by the experts.
• Step 8: Learners are encouraged to proceed from appreciation to imitation of the experts.
• Step 9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Step 10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
• Step 11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
• Step 12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!
Ready to start Retail Management?
Join our upcoming batch at ZICA Kalyani center with certified instructors.
MKCL Certified Program
Admissions Open 2026
Flexible Offline & Hybrid Batches
Course Overview
Duration:120 hours
Track:Service Management
Skill Level:Intermediate
Language:English
Mode:Learn at ALC or at Home
Certificate:Official MKCL
Key Course Highlights:
The upcoming trends
The structure of old and new retail market
Various opportunities in retail sector
Various Government policies to support your business
Taking your existing retail business ahead with online retailing